Archive for the 'Tantas palavras, meias palavras…' Category

Dissonância Cognitiva
Saturday, October 14th, 2017

O termo dissonância cognitiva é usado para descrever as sensações de desconforto que resultam de duas crenças contraditórias. Bom artigo sobre dissonância cognitiva.

Escalation of commitment
Saturday, October 14th, 2017

Escalation of commitment refers to a human behavior pattern in which an individual or group—when faced with increasingly negative outcomes from some decision, action, or investment—continues the same behavior rather than alter course. escalada do comprometimento, comprometimento crescente (com uma causa perdida)

Saturday, October 14th, 2017

Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Vale ler este bom artigo sobre “Pensamento de Grupo” Vídeos sobre “Abiline Paradox”, um livro sobre Groupthink.

sunk cost
Saturday, October 14th, 2017

custo não recuperável custo irrecuperável The Sunk Cost Fallacy. The Misconception: You make rational decisions based on the future value of objects, investments and experiences. The Truth: Your decisions are tainted by the emotional investments you accumulate, and the more you invest in something the harder it becomes to abandon it

Thursday, October 13th, 2016

establish a working relationship, typically in order to cooperate on a matter of mutual concern. “she will liaise with teachers across the country”

Minimum Viable Product
Thursday, September 22nd, 2016

“Minimum Viable Product”, one of the most beautiful concepts in the wrold.

melhor tradução para “compliance”
Wednesday, September 21st, 2016

“nos conforme”.

buffer zone = zona tampão
Saturday, November 21st, 2015

buffer zone = zona tampão

Nota Bene
Sunday, May 5th, 2013

Drinking the Kool Aid
Monday, December 27th, 2010