Archive for October, 2017

Dissonância Cognitiva
Saturday, October 14th, 2017

O termo dissonância cognitiva é usado para descrever as sensações de desconforto que resultam de duas crenças contraditórias. Bom artigo sobre dissonância cognitiva.

Escalation of commitment
Saturday, October 14th, 2017

Escalation of commitment refers to a human behavior pattern in which an individual or group—when faced with increasingly negative outcomes from some decision, action, or investment—continues the same behavior rather than alter course. escalada do comprometimento, comprometimento crescente (com uma causa perdida)

Groupthink
Saturday, October 14th, 2017

Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Vale ler este bom artigo sobre “Pensamento de Grupo” Vídeos sobre “Abiline Paradox”, um livro sobre Groupthink.

sunk cost
Saturday, October 14th, 2017

custo não recuperável custo irrecuperável The Sunk Cost Fallacy. The Misconception: You make rational decisions based on the future value of objects, investments and experiences. The Truth: Your decisions are tainted by the emotional investments you accumulate, and the more you invest in something the harder it becomes to abandon it